Tide - Erasing Stains by Saatchi & Saatchi New York
After this, I need a new to-do list format.
(via fuckyeahads)
This is freaking effort.
“There were no computer graphics used for the either the ball or the xylophone itself. This is a real mechanism made by a company called Drill Inc. and it actually produced this sound which was recorded at the same time as the filming.”
It’s been a loonnngg time since I posted a great commercial. In my defense though, there just hasn’t really been any that I felt were worth sharing…that is, until now.
Gravity meet your enemy : CGI, or air - which ever you believe. Still it is pretty to watch and that’s the important thing.
To encourage more businesses to take part in Earth Hour, WWF executed this creative direct mail promotion featuring a custom candle. The yellow candle was placed inside of a box designed to look like a building with all of its lights on. As the candle is removed from the box, the windows of the building go dark.
The WWF reported that thanks to the direct mail promotions they used prior to Earth Hour in 2010, corporate participation increased 260% from the previous year.
(via fuckyeahads)
Caution: Floor is Lava! part of the “Reconnect with your childhood” campaign by Mattel
“True Colours. Faber-Castell.”
Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Art Directors: Andereas Balog, Marijo Sanje
Copywriters: Nicolas Becker, Lorenz Langgartner
Graphic Designer: Fabian Halder
Published: Dezember 2010
Cool advertising technique, but I assume you’ll have to go really near to read it at eye-level. How to read it without getting noticed?!
(via fuckyeahads)
Interactive Ad Campaign of the Day: As part of Volkswagen’s ongoing Fun Theory campaign, speed cameras were installed in Stockholm which were designed to incentivize obeying the law: Folks driving over the speed limit would be issued a fine, which would go into a pot, which would then be awarded to one lucky law-abiding citizen.
It’s not a perfect system — not least because it requires speed demons to fuel the lottery — but it’s a start.
[gadgetlab.]
(Source: thedailywhat)
Ad Campaign of the Day: Leo Burnett Milan developed a campaign called “The Human Billboards” for ING Direct Italy, which involved replacing traditional, static billboards with interactive, human-powered ones.
More here.
[presurfer.]
(Source: thedailywhat)
